OUR STORY
Our name comes from the Oxford track where Roger Bannister ran the first sub four-minute mile in 1954.
For Bannister and pacemakers Chris Brasher and Chris Chataway, running was part - but not all - of their life. We love the idea of running as part of a broader healthy lifestyle, and we talk more about this in our manifesto.
Our tri-stripe ribbon pays tribute to the original Amateur Athletics Association (AAA) colours from the ‘50s.
TECHNICAL EXCELLENCE
We make sportswear that is technical, stylish and ethically sourced.
To that end we work only with European fabrics and manufacture primarily in the UK and Europe. Our look is pared back and classic, avoiding short-lived trends and the fast-fashion mindset.
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FROM THE JOURNAL
The Power of Rest
With a busy race calendar following the pandemic, it’s easy to get caught up in the buzz and be tempted to skimp on rest. That's always a mistake. Read on ...
Why it Pays to Layer Up in Winter
As the great Ranulph Fiennes once said: “There is no such thing as bad weather, only inappropriate clothing.” And he’s right: get your winter clothing choices right and you can run happy, even in the most extreme weather conditions ...
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The Insider's Guide to Running in London
We bring to you the best running routes that London has to offer. From leafy park runs that’ll let you escape the hustle and bustle of the city, to historic sites and riverside paths, London has it all.
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How to Master Cross Country Running
Many runners have a love-hate relationship with winter cross country running. It raises your heart rate, covers you in mud and often freezes your fingers to the bone. But those muddy courses build strength and stamina, essential for spring marathons.
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