We run, not only because we think it is doing us good, but...because it helps to do other things better.
Our name comes from the Oxford track where Roger Bannister ran the first sub four-minute mile in 1954.
For Bannister and pacemakers Chris Brasher and Chris Chataway, running was part - but not all - of their life. We love the idea of running as part of a broader healthy lifestyle, and we talk more about this in our manifesto.
Our tri-stripe ribbon pays tribute to the original Amateur Athletics Association (AAA) colours from the ‘50s.
We make sportswear that is technical, stylish and ethically sourced.
To that end we work only with European fabrics and manufacture primarily in the UK and Europe. Our look is pared back and classic, avoiding short-lived trends and the fast-fashion mindset.
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