OUR STORY
Our name comes from the Oxford track where Roger Bannister ran the first sub four-minute mile in 1954.
For Bannister and pacemakers Chris Brasher and Chris Chataway, running was part - but not all - of their life. We love the idea of running as part of a broader healthy lifestyle, and we talk more about this in our manifesto.
Our tri-stripe ribbon pays tribute to the original Amateur Athletics Association (AAA) colours from the ‘50s.
TECHNICAL EXCELLENCE
We make sportswear that is technical, stylish and ethically sourced.
To that end we work only with European fabrics and manufacture primarily in the UK and Europe. Our look is pared back and classic, avoiding short-lived trends and the fast-fashion mindset.
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FROM THE JOURNAL
How to Get Involved with Global Running Day
Wednesday June 3rd is Global Running Day, “a worldwide celebration of running that encourages everyone to get moving”. The perfect excuse to try something different! Whether you’re a seasoned runner...
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How to Survive Summer Running
There’s no need to quit running when the temperature soars. By taking a few precautions, you can head out into the heat – you may even benefit. Most runners are...
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How To Run Your Best Mile
May 6th is the anniversary of the first sub 4-minute mile. So what’s so special about the mile, why should we all include the mile in our fitness routine and...
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Top Tips for New Runners in Lockdown
Lockdown may have put a stop to your normal sport and led you to go out running for the first time in a while. But how can you ensure that...
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