Behind The Brand


A Short History of The Running Vest

With the weather warming up gradually, most of us will have already started to trade in our leggings and long-sleeve thermals for t-shirts, shorts and, one of our favourites, the...

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What to Wear When You're Running a Marathon

Whether you’re a novice or a seasoned marathoner, choosing the right kit for a spring marathon such as London is a really important decision.  The absolute golden rule is to...

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Fife Hooded Sweatshirt Video

Enjoy running in the Iffley Road Fife Hooded Sweatshirt. Watch our video.

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A Brief History of the Hoodie

Few style evolutions have been as remarkable as that of the hooded sweatshirt.  From its origins in Medieval Europe to its powerful presence in today’s fashion world, the hoodie has...

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Vivo x Iffley Road Video

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The Classic Hooded Sweatshirt

The Classic Hooded Sweatshirt - a versatile garment for any runner’s wardrobe The iconic hooded grey sweatshirt has long been an essential item for many a runner’s wardrobe. This timeless...

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Style Inspiration for New Year Running Resolutions

Ignite your imagination with Iffley Road’s Instagrammers Did you make a New Year running resolution? Whether you were looking to start running, challenge yourself with a race, beat your personal...

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Introducing the Iffley Road x Vivobarefoot range

We’re delighted to launch a new range of kit developed in collaboration with Vivobarefoot, a leading minimalist footwear brand. The kit comprises technical drirelease running t-shirts and vests developed originally...

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Complimentary 2017 Calendar with every order in December

  We are offering a complimentary 2017 calendar with all orders this December.  Packed with great photos, key race dates and inspirational quotes they're the perfect excuse to start planning...

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The Runner's Commute Style Report

Here's what to wear when running to work in the colder weather

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The Contours Collection: We interview artist, Fergus McHugh

As Autumn kicks in, it’s wonderful to get off the roads and hit the trails. This was the idea behind commissioning artist Fergus McHugh to add a Contours design to...

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Super Lightweight Gilet - The Perfect Companion to Autumn

For some, the autumn is a welcome change - the crisp brown leaves underfoot and the morning dew gently transition us away from our summertime bliss into the colder months...

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I can't believe it's not cotton!

We launched Iffley Road because we realised how uninspiring most running kit was.  Gaudy colours, shiny material, either skin-tight or hopelessly baggy. If your own kit makes your heart sink...

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Icons

On the anniversary of the 4 minute mile and our own second anniversary we wanted to celebrate some of Britain’s most iconic runners in a new and unusual way...

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Four Minute Mile Video

Celebrate the 60th anniversary of the 4 minute mile by watching our first ever video!

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Celebrate the Sub 4 Minute Mile

May 6th is the 60th Anniversary of the first sub 4 minute mile. Here are 5 ways to celebrate… 

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A Sense of Place

Many of us strive to live “in the moment”, but it’s not that easy. Running certainly helps…

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