WWD

By Bill Byrne. Posted: January 16, 2016

Iffley Road Men’s RTW Fall 2016 By Stephanie Hirschmiller

STAYING ACTIVE:Running enthusiasts Bill Byrne and Claire Kent named their luxury British brand Iffley Road after the track in Oxfordshire where Roger Bannister broke the four-minute mile barrier in 1954. “We loved the whole story as it was such a great British achievement,” Byrne said. So much so that the duo even used Bannister’s Athletics Association colors of gray, orange and green for the striped logo on the back of their garments.

For fall, gym vests and T-shirts in a muted color palette were crafted from dry-release wicking fabric while outerwear featured feather-light, double- and triple-layer waterproof shell vests and storm jackets, the interiors of which were also moisture-wicking. Cleverly conceived details included fully waterproofed zips and stowaway pockets that can transform a garment into a pouch, and laser-cut thumb holes on cuffs. The brand’s fall campaign is a charming lo-fi animation that features Bannister and fellow British Olympians Sebastian Coe, Paula Radcliffe and Mo Farah.

wwd

wwd


Search the store


Get 10% off your first order

When you sign up to our newsletter