Introducing the Iffley Road x Vivo range
We’re delighted to launch a new range of kit developed in collaboration with Vivobarefoot, a leading minimalist footwear brand. The kit comprises technical drirelease running t-shirts and vests developed originally as race kit for Vivo’s Elite Race Team.
When designing the kit we wanted a strong look which would stand out during races and, hopefully, on the podium. The resulting distinctive chevron is derived from the angles in Vivobarefoot’s trademark hexagons and represents a natural evolution from our current striped tops. At the moment we are offering a limited run of t-shirts and vests in Vivo Red, but have exciting plans to develop the range further in Autumn.
If you don’t already know them, Vivobarefoot are a fellow British brand who make minimalist footwear for running, exercise and everyday use. “Shoes should let your feet do their natural thing” as they say.
From the start we felt we were perfect collaboration partners – two British brands with a passion for running (preferably off road), technical excellence and great design.
We hope you like the look of the new kit.