The Podcast Series: Episode 5
In episode 5 of the Iffley Road podcast series we meet with John Lunt, founder of the race event company Human Race and event director for the London 2012 Triathlon.
For me the Olympic Games was 4 ½ years hard work compressed into 4 ½ hours racing.
Over coffee in his local café John looks back on racing during the 80’s jogging boom and the early Wild West days of triathlon. He talks about his experience laying on the London 2012 triathlon and considers the changing face of mass participation events.
Events are becoming more experiential as opposed to performance based
You can find out more John’s current event schedule at his Bespoke Events website.