We started Iffley Road in 2013 because we realised how uninspiring most running kit was. Gaudy colours, shiny material, either skin-tight or hopelessly baggy. If your own kit makes your heart sink every time you put it on, you’ll know exactly what we mean.
We wanted to create something completely different. Running gear that looked sharp and felt wonderful to wear, but didn’t compromise on technical performance.
Scratchy, sweaty and shiny were out; soft, subtle and stylish were in.
Designed to perform and built to last
We spent over a year preparing to launch Iffley Road, during which time we were also training for an Ironman. We mention this not out of a desire to boast, but because it enabled us to test our prototypes thoroughly on our long training runs.
Potential fabrics had to be highly wicking, extremely comfy and also look good. Our fabric search took almost as long as our training, as we scoured the fabric shows for the right suppliers.
Today we're still using the fabric we developed for our first ever garments and we continue to put great weight behind the feel and performance of every fabric we choose.
All our kit is designed in Britain and made in Europe.