Run for the Journey

Run for the Journey

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).



When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

 We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

Please also see our cookies page which contains much more information about our cookie policy, the cookies we currently use and how to opt out of cookies.

  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
  • Our website also uses apps which either collect data (for example our loyalty app "Smile") or use data (for example a product recommendation app called "Nosto".)  We have listed these apps and how they use data at the bottom of this document, under Appendix 1, Apps.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, Paypal, Amazonpay etc), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

We may hold additional personal information, always with prior consent, for certain individuals, for example our Iffley Road Ambassadors and blog authors.  



We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you regarding your order;
  • Screen our orders for potential risk or fraud; and
  • If you have elected to accept marketing, provide you with information relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).



We share your Personal Information with a small number of third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:

We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.



When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we request consent to our collecting it and using it for that specific reason only. We ask that consent every time you order by asking you to tick a box titled “I agree to the terms and conditions”.

We may use your information to provide you with marketing information that you request or that we feel may interest you. We will do this by post, SMS or email.

  • If you are an existing customer, we may contact you by email and/or SMS with information about products and services which are similar to those we previously provided to you, unless you have indicated that you do not want to hear from us.
  • If you are a new customer, we may contact you by email and/or SMS only if you consent.

How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at 

Note that the right to disclosure of information any company holds about you is a key part of the recent GDPR regulations (effective 25 May 2018).



As described above, we use your Personal Information to provide you with targeted advertisements we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

Our marketing communications are designed to tell you about the benefits we can offer so that you have access to our best deals. We may use the information we have about you to tailor the content and try to ensure that the offers are as relevant to you as possible. Under the Data Protection Legislation/GDPR, this might qualify as profiling. If you do not wish us to use your data for this purpose, please email us at

We partner with Rakuten Advertising, who may collect personal information when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage and how you interact with our properties and ads for a variety of purposes, such as personalisation of offers or advertisements, analytics about how you engage with websites or ads and other commercial purposes. For more information about the collection, use and sale of your personal data and your rights, please use the below links:

Privacy policy

Your rights



Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.



If you are a European resident your rights are now covered by GDPR, effective 25 May 2018. You have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us by email at or through the additional contact information in section 10 below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada, where Shopify is based, and the United States.



When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.  The same retention policy applies to your Rewards and Referrals data and your email sign up data.  

Survey data and ambassador application data is retained for up to 18 months.



The Site is not intended for individuals under the age of 16.



For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at 



Iffley Road is the trading name of SLC Online Ltd.

  • Company number - 07466957.
  • VAT number – 107092439.
  • Information Commissioner’s Office (ICO) registration number ZA196569.



We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

This policy was last updated on: 23 February 2021


Appendix 1: Apps
App What it does with your data More details about this apps GDPR compliance / privacy
Feefo Holds and displays any feedback you give us including your name (if provided)  
Helpscout Holds the correspondence you have with us via  
Klaviyo Our email software. Contains your email and first name, last name (if provided) when you sign up to our newsletter

Nosto Accesses your browsing details and order history to make onsite product recommendations
Rewind Used to back up our website  
Smile IO Holds your email, order history and loyalty points.
Typeform Holds (1) Your responses to any surveys you full in for us and (2) Application details for our ambassador programme.
Wishlist King Holds your email and any items you add to your wishlist  
Xero Our accountancy software. Holds your name, address and order value  

Where we do not provide a specific address please see that apps website for further information.