Run for the Journey

Run for the Journey


Choosing the right fabric is crucial in sportswear. We’re always on the hunt for high quality fabrics that give long lasting technical performance and comfort.

For example our t-shirts and vests are made from our own eco-drirelease® micro-blend, woven in a distinctive piqué finish. It’s a blend of organic cotton and 100% recycled polyester that naturally wicks sweat and dries four times faster than cotton.

Jackets and gilets are our most technical items, made from lightweight, state-of-the-art Italian triple layer soft shell. This incorporates an Event® membrane for excellent waterproofing, wind proofing and breathability. Indeed the waterproofing standard of this fabric is twice the requirement of most ultras/mountain races.


We work closely with a small number of factories all carefully chosen for their particular technical expertise.

For example, in Portugal our main factory, Petratex, is recognised for being a world leader in innovation with a strong sportswear background and state of the art machinery.  

By contrast, our merino base layers are made in the UK Midlands, the centre of Britain’s woollens industry dating back to the Industrial Revolution.

We wanted to make classic high quality sportswear that was both minimalist and designed with performance in mind.


Good design should be pared back and functional, without redundant features or details. That’s why we love the athletics kit from the 1950s when Banister broke the 4-minute mile. It has a timeless appeal – clean and uncluttered.

So when designing our clothing we start with a simple but well fitting “block” (the basic shape of the garment) in understated colours. We include features we know will be useful, such as the small discreet in-seam pockets in our tops.

We finish off by adding subtle, retro detailing. For example, our tri-stripe ribbon pays tribute to the original Amateur Athletics Association (AAA) colours from the ‘50s.

Good design should be pared back and functional, without redundant features or details.