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We’re a husband and wife team who’ve both been keen runners since childhood. In fact, we met through running.
A few years ago, we suddenly realised how uninspiring most running kit was. Gaudy colours, shiny material, either skin-tight or hopelessly baggy. If your own kit makes your heart sink every time you put it on, you’ll know what we mean.
We wanted to create something completely different. Running gear that looked sharp and felt wonderful to wear, but didn’t compromise on technical performance. Scratchy, sweaty and shiny were out; soft, subtle and stylish were in.